With more than 10 years of experience in the audiovisual market, Luba has participated of the first Brazilian documentary production, Sheel Shocked (NATGEO Intl). Between 2002 and 2004, produced the programs Patrulha Nick and Nick 5 (Nickelodeon). Working for the producer Canal Azul, he produced the documentary O Continente Gelado com Amyr Klink (2005). He made part of the production team of the projects Shark Rebellion (Discovery Networks) and H2O (TV Cultura). In 2009, he coordinated the production of the 3D feature film Brasil Animado, a Mariana Caltabiano production, in partnership with Globo Filmes. At BossaNovaFilms, he coordinated the production of the documentary series Across the Amazon and Tabu Brasil (NATGEO Intl), produced the DVD Roger100 Ceni and shared the executive production of the series Secret Brazil (2012). Currently, he is the executive producer of the documentary series Mundo Selvagem (NATGEO Latin America).